Running an eCommerce store comes with a plethora of complexities and challenges but running a B2B eCommerce store is a whole other beast. B2B eCommerce marries two sets of complexities- the challenge of running an online business AND the challenge of being a wholesaler. With recent developments in B2B eCommerce platforms and marketplaces, the storefront buyer experience might mirror B2C, but a peek behind the veil reveals a different story.
Therefore it is no mean feat for a small business to achieve hyper-growth as a B2B eCommerce business. Nonetheless the appeal is undeniable. As a stated by Statista’s B2B eCommerce report;
“Even though B2C eCommerce has witnessed widespread adoption, it is the recent evolution and growth of B2B eCommerce that is attracting the attention of buyers, sellers and investors all over the world.”
However, B2B stores require custom features that make them costly to build and maintain and many B2B buyers are still hesitant to move away from traditional methods of buying such as over the phone or via email. Some critical custom features that most B2B eCommerce stores require are:
We’ve kept track of 10 companies that have taken their B2B eCommerce stores to the next level by leveraging these bespoke elements and more. Here are 10 B2B eCommerce brands we’d keep an eye out for in 2020:
NutreeVit produces products derived from purely grown and wildly harvested herbs and distributes them to people who are seeking an improved, healthier body and life with the utilization of nature’s best. Their products are free from chemicals and pesticides, they are never irradiated or fumigated. NutreeVit's powerful superfood formula products can be purchased wholesale. NutreeVit success as a wholesaler can be in part attributed to a consumer-centric strategy; they ship internationally, offer gift certificates and offer a 14 day refund policy.
Sterlitech is an industry leader focused on unique micro and sub-micron filtration products. They strive to support our customers by keeping them at the forefront of their industries, tailoring solutions to individualized needs, responding to the demands of emerging technologies and aligning with their visions.
The company has developed a strong global brand recognition serving a vast number of end markets in over 125 countries. Sterlitech Corporation’s B2B catalog covers an array of unparalleled filtration products designed to push the boundaries of;
Blake are market leaders in the world of envelopes and postal packaging, distributing our products to over 45 countries worldwide. Their B2B offering includes providing sustainable enveloping solutions that create memorable experiences to anyone receiving messages and products. Blake Envelopes views the envelope as a thing of the present and the future, as an ‘eCommerce transportation tool’ which provides an alternative to plastic and, by its very construction and sizing, removes the consumer frustration of ‘overpacking’.
This, combined with its ability to go through a mailbox, gives you the most cost effective and secure method of delivering your eCommerce. Sustainability is at the heart of all they do, and they are constantly striving to minimise environmental impact. Running alongside this, Blake also has the Giving Hope Through Education Program which is focused around providing an education to some of the most deprived children in the world.
Buyswings.com carries a wide variety of swing set accessories, swing seats, chains, hardware, plastic accessories, and much more. They carry products for both commercial and residential applications. They also carry a line of special needs swing equipment.
Unlike some online distributors, Buyswings.com prides itself in not being just a DOT.COM company. They marry eCommerce with traditional B2B relationship management. If you call them during business hours, they guarantee that they will answer the phone by the third ring and you will speak with a real person who can address your individual needs.
Cabinet hardware manufacturer and distributor Knobs.Co is passionate about great design, and making sure that customers only get the best for their home, client, or project. They are also a Florida Public Benefit Corporation, striving to conduct business in a way that is not only beneficial to their customers, but to the rest of the world as well.
The growing B2B brand offers complimentary 1-1 design consultations, has a price match policy, offers order-value-based free shipping options and a full rebate on samples.
The B2B chocolatier’s mission is to give consumers the customized chocolate of their dreams, Chocomize offers premium Belgian chocolate, customizable with up to five ingredients. In the beginning the company ran two divisions: an online consumer division and corporate gifting and retail division. Over time, uncontrollable external factors such as taxes, duties and shipping fees, meant that fulfilling individual orders would become too expensive for customers.
Faced with this dilemma, Chocomize opted to discontinue its individual sales and focus exclusively on the corporate gifting and retail channels. Streamlining its operation to focus on the most sustainable path has helped the B2B eCommerce brand fully satisfy its customers’ demand for high-quality logo chocolate bars, elegant truffle sets, chocolate coins, squares and more, while maintaining the highest service standards and fast turnaround.
BulkBookstore is a bulk book distributor and wholesaler used by 35,000 schools, businesses, and non-profits. The B2B eCommerce brand prides itself on having an easy to use online store for anyone looking to buy wholesale books online. The eCommerce store boasts a large product catalog and low order minimums. Buyers can easily pay online with a purchase order, credit card, paypal or check. For those unsure on which books suit their needs best, there are experienced Book Specialists online that they chat with on the website.
Whether you need 25 books for children or students, 250 gift books for business clients, or 2,500 books for health books for a promotion, you will receive the lowest possible wholesale prices, free shipping and on-time delivery.
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