If you’re a distributor in Australia, you could be feeling the pressure from an increasingly competitive market. On top of competition from peers, a domestic sales survey conducted last year pointed out that more wineries are recording an increase in direct to consumer sales, possibly at the cost of diminishing sales to retailers (and distributors).
We’ve been tracking the changes in the wine industry (you’ll soon find out why!) and in our bid to dive deeper into the day to day problems faced by distributors, we sent a member from our TradeGecko team to Melbourne. While travelling, he chatted in-depth with wineries, retailers, and distributors. Upon his return, he confirmed a major issue we believed was common in the industry:
Retailers may receive the wrong invoices from distributors because distributors are hurriedly entering orders into the system to make cut-off times and meet delivery terms.
And while retailers are waiting to get their invoices sorted out by their distributors, out-of-stock situations can force retailers to sell the consumer their second choice. Distributors will acknowledge their error and work on getting the right invoices to their retailers, but the damage is already done. After all, a retailer would rather do business with a distributor who gets the right order to them in good time.
So how can distributors ensure customer happiness by fulfilling the right orders faster?
In this piece, we’ve given you tips you can act on and implement immediately. However, if you’ve already accomplished all the above and want to take your business to the next level, it could be time for you to automate error-prone processes with an inventory application.
Instead of relying on manual entering of important data like sales orders, you could equip your sales representatives with a mobile app that lets them take orders from their customers and invoicing them immediately. If you want to free up your sales representatives from visiting regular customers just to take their order, you can also send them a direct link to your wholesale store, where they’ll be able to place their orders directly with the system.
By reducing the likelihood of errors occurring, you’ll be able to improve your efficiency, increase sales, and customer relationships.
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