The Fashion Darling is back with another guest blog post with amazing advice for making the most of your fashion brand. This week she focuses on 5 actionable tips to apply to your marketing strategy.
Holiday season is just around the corner. Businesses and brands are hustling to make the most out of the upcoming worldwide shopping craze.
If you’re still wondering what to do to drive traffic and close sales, I’ve put together a short list of bite-size marketing strategies for your online store that you can implement today.
1. Capture more email subscribers
Email is one of the best methods to drive store traffic and close more sales. It’s tried and tested. In fact, email yields an average ROI of 4,300% on businesses across the US and 66% of consumers have made a purchase online as a result of an email marketing message (both stats according to Direct Marketing Association).
If you’re not getting enough sign ups with your traditional email subscription box placed somewhere on your website, it’s time to get yourself a pop-up email registration form. In a report produced by eConsultancy, data shows that an overlay or pop up can increase conversions by 400%.
There’s a caveat though. Some people find popups obtrusive. However, if you are looking for a faster way to increase signups, this is the tool you’ve been looking for.
My advice is to A/B test timing, size, design and copy to see which of your pop ups get the most traction.
If you’re using WordPress, here are a few services/plugins that provide free and paid email registration pop ups:
- Ninja Popups * recommended
- SumoMe ListBuilder
- PopUp Domination
- Dreamgrow Scroll Triggered Box
- YITH Newsletter PopUp
2. Send out a wishlist reminder newsletter
A wishlist reminder newsletter encourages your customers to purchase items they have intent on buying. Udemy.com does a great job doing this.
In this particular newsletter, not only did Udemy remind you that you have courses on your wishlist that you’ve been wanting to take, they also offered you an opportunity to win $1000 worth of credits to accomplish your wishlisted courses.
3. Launch a Facebook remarketing campaign
Remarketing or retargeting ads are used to gain back lost traffic by following the user on the internet. Don’t worry. It’s not as creepy as it sounds. Facebook for example, offers remarketing campaigns that improve conversions and cut the overall cost per customer acquisition.
It works like this:
You add a FB tracking pixel to your site
Visitors come to your website
You create custom ads in FB and show those ads to your customers when they’re on Facebook
4. Provide an exit offer
If used strategically, exit offers can amplify your conversion rate. An exit offer is a pop up/overlay that evokes a sense of urgency. The technology tracks visitor activities and detects abandoning visitors which triggers the exit offer. It’s a simple but powerful tool that you might want to consider, especially if your shopping cart abandonment rate is high.
We use Ninja Popups plugin for our popups and they also provide an exit popup option.
Check out these 13 simple but effective exit offer examples.
5. Increase your Ad Spending
If you haven’t tried Facebook Ads yet, I want you to take a look at this success story of an ex-con turned entrepreneur named Robert Naval of National Park Depot who spent $60 on Facebook ads and earned $1000 in sales on his opening day.
Facebook ads, Instagram ads and Google ads are worth considering especially this coming holiday season. Experiment around the different ads these platforms offer and see what works for you.
You can now advertise on Instagram through your Facebook Ad Manager so make sure you create a campaign and test this out.
- Choose a popup provider / plugin and add to your site
- Create a welcome and an exit pop up
- Create an account on an email marketing platform and if you have one already create an email campaign plan (get organised!)
- Launch a Facebook / Instagram / AdWords campaign
- Increase ad spending!
Apply these methods to your brand and see how much they increase site traffic, brand awareness and overall drive sales for your fashion brand!
About the author
Vanja Stace is the founder and principle of The Fashion Darling School of Business.
The Fashion Darling was founded in 2015 and has helped many international designers. In July 2015 she won the Fashion Edupreneur 2015 Award, which recognises excellence in the delivery of educational programs in the fashion industry.
The Fashion Darling will be back next friday with tips for your fashion line. In the meantime, if you have any questions for Vanja, reach out to her on www.thefashiondarling.com.