2017 has been a big year for TradeGecko! As we start 2018, we would like to take a moment to reflect on some of the key themes and topics our audience focused on in 2017. Looking back, we have created a ton of blogs that have provided businesses with the knowledge they needed to be successful. TradeGecko will continue to create blogs on various topics throughout 2018, but first we would like to take a moment to highlight your top 5 blogs from 2017 which take a deep dive into the latest trends in digital marketing and the eCommerce industry!
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To determine how you can best use your time and resources to manage your business’s digital marketing strategy, you should first understand what types of channels can be utilized and which are most appropriate for your business needs. Some key areas to focus on when creating your digital marketing strategy are paid marketing, social media marketing, content marketing, search engine optimization (SEO), affiliate marketing, email marketing and viral marketing. Read this blog to gain a deeper understanding of these digital marketing channels!
READ THIS BLOG: A guide to digital marketing channels
If you’re an eCommerce business owner who has recently developed a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately. There are at least 5 key methods you should consider when measuring the performance of your digital marketing initiatives. Read this blog to see exactly how well your digital marketing efforts are doing and learn more ways to measure your success!
READ THIS BLOG: Key metrics & KPIs for measuring eCommerce marketing success
Digital marketing has had a huge impact on the eCommerce industry, as it has changed customer behaviors, business opportunities, and overall retail marketing approaches. These days, a savvy and forward-thinking digital marketing strategy is crucial to the success of any retail business. Read this blog to gain a deeper understanding of how digital marketing has allowed businesses to reach new customers in new ways and the impact this has had on the eCommerce industry!
READ THIS BLOG: How has digital marketing in eCommerce changed retail marketing
Search engine optimization (SEO) is the practice of optimizing your website’s content and structure to improve your ranking in Google, and ultimately, driving more organic (non-paid) traffic to your website. When implemented correctly, search engine optimization can have a significant impact on the number of potential customers visiting your website, leading to higher conversion rates and even taking business away from your competitors. There are also certain approaches to SEO that will be penalized by search engines and push you further down the search results. With that said, we have put together a full overview of the “dos” and “don’t” of SEO!
READ THIS BLOG: The dos and don’ts of SEO and digital marketing
Since 2010, China’s eCommerce market has developed at an accelerated pace in line with an increase in disposable income and consumption across the country. As a result, their online marketplace is now more advanced than any other nation in the world, and eCommerce businesses have to constantly adapt to rapidly changing consumer demands. Some key learnings from China’s highly evolved eCommerce environment are that retailers must be innovative, social media is king and the end-to-end customer experience must be seamless. Looking forward, online retailers globally should expect consumers to have greater demands in terms of product availability and personalized service, and will need to stay agile in order to compete. Read this blog to learn more about the future of retail!
READ THIS BLOG: What China reveals about the future of eCommerce
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