Small business owners choosing between Amazon or Shopify should understand the pros and cons of each platform.
Both Shopify and Amazon are vying for the future of the eCommerce market. One of the biggest battles in the retail world is happening as they seek to position themselves as the best choice for online sellers.
Founders need to weigh the features of each platform in order to decide which is best for their business and customers.
Massive potential shopper base of over 150 million monthly visitors, including 100 million Amazon Prime members
That built-in audience often means less external marketing is required
Setup is easy, requiring little technical expertise
Takes advantage of Amazon’s reputation for reliability and ease-of-use
Any product can be sold, so long as it conforms to Amazon’s standards
Allows sellers to use Amazon’s logistics, from payment options to Fulfillment By Amazon for inventory storage and shipping
Already used by 600,000 sellers with over $82 billion in sales
Sellers maintain more control over their business since Shopify features fewer restrictions on product listings and other details
Broad set of tools and apps for sales, customer support, inventory management and more
More flexibility in design leads to increased opportunities for branding and customization of the user experience
Fewer fees imposed means sellers keep a larger percentage of each sale