ECOMMERCE TOOLS   |   4 minute read

Webinar: Business automation with TradeGecko and Zapier!

As your eCommerce business grows, so too will your business operations. You'll likely have more products to track and sell, multiple inventory locations, new sales channels or a combination of all these aspects. These are all good “problems” to have for a growing business, however, they also create a lot more busywork.

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We recently hosted a webinar with Zapier - a company that connects your everyday apps together to automate workflows and enable businesses to be more productive. In this webinar we discussed how you can take back your day and get out of busywork by automating your entire business with TradeGecko and Zapier Zaps. Now workflows can be created with just a few clicks. You can sell more, in more places, and more often with TradeGecko and Zapier!


Matt Lukso, who is the Partner Manager at Zapier, started his presentation by announcing that the Zapier and TradeGecko partnership is officially launched and explained how Zapier works - it moves information between web apps automatically so businesses can focus on their most important work.

Zapier is an automation app that connects 1000+ apps together - it pretty much connects any app you can think of!

In the second portion of his presentation, he discussed how easy it is to automate workflows. There is no code required and anyone can set up a Zap. Zaps consist of one Trigger (something that kicks off the Action) and one or more Actions (the results of the Trigger). Each Zap can be completely customized to the workflow that is needed, e.g. notifications can be pushed through Slack or Gmail so it is easy to see what work has been completed. Matt then conducted a live demo on how to set up a Zap.

The cool thing about Zapier is that it connects apps that normally wouldn’t connect to one another. It is definitely a huge time saver!

Cameron Vernest, who is the Director of Strategic Partnerships at TradeGecko, started his presentation by talking about common operational challenges business owners face when trying to scale their business. Since most of TradeGecko’s merchants are in the growing phase and a lot of them seem to struggle with automating their workflows. This is where the TradeGecko solution comes into play - it seamlessly connects multiple platforms together.

The end result is a completely integrated cloud experience. This allows merchants to manage their entire business in one place. This enables them to focus their time on the things that drive results (such as Sales & Marketing) instead of worrying about if orders have been delivered or if your accounting numbers are accurate.

MailChimp and Klaviyo

In the second part of Cameron’s presentation, he discussed how to integrate TradeGecko with the two most popular marketing applications: MailChimp and Klaviyo. MailChimp and Klaviyo are apps that are used by a number of eCommerce and wholesale merchants to enhance communication with their customers. With Zapier, you can send new TradeGecko contacts into Klaviyo or MailChimp seamlessly. The setup process is very simple and it takes less than 5 minutes to set up.

Automating your business is a big focus for the TradeGecko platform.That’s why we are so excited to introduce Zapier to all merchants. We understand that each business is unique and has different business needs. Zapier is the solution to having a fully integrated platform where all apps are connected to TradeGecko - the single source of truth.

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