In an age where customers’ expectations are high, omnichannel selling is less a choice than a necessity for commerce businesses. Thankfully, taking an omnichannel approach offers a multitude of benefits and we have developed this checklist to help get you started.
Be where your customers are
The most obvious benefit of omnichannel commerce is the ability to put your brand in front of your customers. A smart omnichannel approach isn’t about bombarding customers with marketing material, but rather allowing them to discover and be reminded of your brand at multiple touchpoints.
Omnichannel selling enables you to understand, quantify, and review analytics from multiple channels, meaning you can interact with and cross-reference customer data no matter where it is generated from, in a central location.
Greater business efficiencies
True omnichannel commerce enables integrated customer service, sales, marketing, inventory management, resource planning, and more. Each aspect of the business works together like a well-oiled machine to create streamlined and efficient workflows.
Nurture better, more profitable customer relationships
A study by Harvard Business Review found that omnichannel customers are more valuable on multiple counts. They spend an average of 4% more on every shopping occasion, and 10% more online than single-channel customers. With every additional channel used, shoppers also spend more money.
Omnichannel Commerce: Are you ready for it?
Download our guide to understanding and building an omnichannel strategy to find out.
Are you ready to adopt an omnichannel approach with your business? Here’s a checklist to help get you started.
1. Know thy customer
Understand your customers’ wants, needs, and preferences. Invite customer feedback, use analytical data and social listening tools, and examine your customers’ behaviors online and offline.2. Ramp up your tech
Smart tech is a critical component of a successful omnichannel implementation. For an experience to be streamlined, intuitive and personalized, your sales and customer management systems need to have the capacity to adapt the experience to the customer’s preferences and other contextual aspects of their journey (such as their location).
3. Enable smart data collection
The Holy Grail of advanced omnichannel is the ability to leverage data effectively. Combining data from multiple systems, including inventory management, CRM, POS, eCommerce sites, etc. gives you a competitive advantage – so it’s crucial to ensure these systems work together seamlessly.
4. Rethink your organizational structure
In an omnichannel business, sales, marketing, warehousing, product development, and customer service teams need to be willing and able to work collaboratively at every turn. Achieving this comes down to utilizing the right technology to enable cross-team workflows and educating team members on new processes.
5. Invest in sophisticated software
Choosing a system that enables streamlined workflows is essential to putting omnichannel commerce into practice. TradeGecko enables you to connect and manage multiple sales channels from a single platform and has multi-currency and multi-location functionality (to easily manage global warehouses). TradeGeckoalso integrates with eCommerce systems like Shopify, accounting software, 3PL providers, shipping providers, and more.
Building an omnichannel strategy has a multitude of benefits from getting in front of your customers, centralising your customer data analytics, enabling streamlined and efficient business workflows and adding value to your customer experiences. By understanding your customers, leveraging data effectively, working collaboratively and investing in smart technology and software, you can stay ahead of the game.
Start a free trial of TradeGecko today to see how your business can use technology to grow!