In practice, this means offering customers a completely streamlined and connected buying experience across all platforms – including offering a seamless transition from online to offline selling and vice versa.
In marketing terms, an omnichannel strategy means putting a message anywhere a customer might be looking, listening, etc. In customer service, it means providing help and support when and where your customers are looking for it.
In this eBook, we’ll take you through the evolution of omnichannel selling and why it’s important for businesses. We’ll then show you how to build, implement and track an omnichannel strategy.
Section 1: Introduction to omnichannel sales strategy 1.2 The difference between omnichannel and multichannel 1.3 An example of omnichannel commerce
Section 2: Building a case for omnichannel sales 2.1 Omnichannel selling and the consumer 2.2 The benefits of omnichannel selling 2.3 What’s next?
Section 3: How to build an omnichannel strategy 3.1 Getting started with an omnichannel strategy 3.2 How to measure performance 3.3 TradeGecko and omnichannel commerce 3.4 Merchant spotlight: Omnichannel strategy in action
Section 4: Looking ahead 4.1 Omnichannel: the future of eCommerce