How to sell products on Amazon

Whether you already have an eCommerce site or are completely new to selling online, figuring out how to sell on Amazon successfully can be tricky. From fees for selling on Amazon to Fulfillment by Amazon (Amazon FBA), there are plenty of things to consider when you first start out. We’ve created a quick guide on how to sell products on Amazon to help make the process easier for you.

Considering becoming an Amazon Seller?

Find out everything you need to know in our beginner’s guide to selling on Amazon.

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Get UPCs for your products or register your brand on Amazon

As a seller in Amazon, you also need to have UPCs for any products you list for the first time. A UPC is a barcode used for categorizing and identifying your store listings, and can be purchased online from GS1.

If you have an approved trademark, you can also skip purchasing UPCs by registering your brand on Amazon. Depending on your brand, registering can be a good idea to ensure your registered Amazon trademarks are protected and so customers see you as a trusted seller. If you register your brand, you will still need to create SKUs for each product, but it doesn’t have to be purchased from a third party. 

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Set up Fulfillment by Amazon (FBA)

Fulfillment by Amazon takes care of the picking, packing, and shipping for you. This is particularly beneficial for small businesses, as it not only reduces handling and shipping responsibilities but also allows your products to appear in Prime-filtered searches. Prime-eligible products have higher conversion rates than those without, which means an Amazon FBA business is likelier to sell more products than a seller who handles fulfillment themselves.

Although this service comes at a cost, many business owners find Amazon FBA fees to be reasonable, especially when considering the cost of managing packing and shipping internally. Find out more about FBA and how to sell on Amazon Prime here.

Define a strategy for your Amazon business

Whether your business is a one-person operation or you have a team on hand to help, it’s important to dedicate time to growing Amazon as a viable sales channel.

There are many strategies to maximize your gains, and the strategy you adopt should depend on your business model. For example, pricing optimally is critical for all Amazon resellers because it means that fees don’t eat into your profit yet your price is competitive enough to attract customers. As you begin to grow, consider utilizing a dedicated team with the know-how and time to implement strategies specific to selling on Amazon.

Create and solidify your shipping & returns policy

Customer satisfaction comes down to shipping quickly and accurately. While Amazon FBA is valuable for ensuring swift shipping of your products, you should still have a straightforward shipping and returns policy in place so that customers know when to expect their products, and what to do if they want to return an item.

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Prepare your inventory for an influx of orders

Before you pull the trigger on your Amazon store, make sure you have a plan in place to handle an uptick in orders coming in from your new sales channel. While you don’t want to be left with a huge amount of surplus stock, you should have enough inventory on hand to avoid stockouts and keep new customers happy. A dedicated inventory and order management system can help you manage fluctuations in sales and determine optimal stock levels as you grow your Amazon business.

Review and refine your Amazon performance once a month

Although you might expect sales patterns on Amazon to mimic those on your online store (if you have one), different channels can easily produce different results.

Think of your Amazon presence as a standalone venture that should be reviewed and improved on continually. For many businesses, this means testing different tactics and scaling those that work. As a starting point, follow these steps to give yourself the best chance of success:

  • Brand your products – show potential customers that you’re established and trustworthy
  • Register your brand with Amazon – make sure your brand’s trademarks are protected and increase your credibility
  • Use high-quality images and videos – showcase your products in their best light
  • Use your branding on product images, packaging, description, titles, etc. – stand out from the competition and increase brand awareness
  • Encourage reviews – back up assertions about your products with recommendations from real people

Want to know more about selling on Amazon? Find out how much it costs and how Amazon FBA integrates with TradeGecko.

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