When it comes to building effective business relationships, there is more to it than just providing top class products at highly competitive prices. For a start, business owners need to be attentive to what their customers are saying and address their customers’ needs and concerns.
In our interviews with customers, we found out that one of our customers’ greatest pain points was having to discount stock due to upcoming expiry dates, along with losses caused by spoilage of perishables.
Clear communications and business transparency are key to the foundation of strong working relationships, as your customers want to know about business developments on your end that may have an impact on their own business. And here’s where batch and expiry tracking reports come into play. By sharing these reports with your customers, you’ll have an opportunity to build great customer relationships through demonstrating your business's commitment to their best interest.
With the right batch and expiry tracking system in place, you can minimise your inventory recall issues by quickly identifying affected products while saving your customers from the costs of discounting short-dated products.
Ultimately, batch tracking records will help you to improve your relationships with your customers. B2B customers usually have the added benefit of a higher product lifetime value than consumers and the end users in the supply chain, and by ensuring your customers never have to worry about short-dated products or the pains of running a recall, you can keep them happy.
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