If you’re launching a new product, a pre-order strategy is a highly beneficial component to incorporate into your plan. Pre-orders can help you generate buzz and build momentum...
When we talk about effectively tracking inventory and sales data, there’s no greater source of truth than the Excel spreadsheet, right? Wrong.
The Fashion Darling returns this week with insights on sales channels and tips on selecting the ideal channel or channels for your fashion brand.
On Tuesday I flew down to Wellington, New Zealand to meet up with Tamzin Hawkins. Tamzin is the designer behind fast growing clothing label Mavis and Osborn.
