The impact of millennial buyers is one of the greatest drivers of change in the beauty and cosmetics industry. And their digital-first attitude is influencing the buying habits of other demographics, too.
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Driving digital transformation in the beauty and cosmetics industry
What's driving the digital transformation in the beauty and cosmetics industry?
Today’s millennials—your current and future buyers—are seeking out people they can relate to online, and are turning to social influencers to inform their buying decisions. These trusted communities are also empowering brands and businesses to create new and exciting products and services.
The traditional ways of doing business are under threat. By diversifying your retail channels, embracing digital tools, and building a loyal community, you can counter the negative effects of changing demographics, technology, and consumer behaviors—while also maximizing the upside of this shift.
Check out our infographic below which illustrates these shifting demographics: The rise of millennials and finding trust online.