As the year draws to a close, it’s common for all of us to look back and evaluate the year that’s gone by. What went well, what needs improvement, and most importantly what’s next?

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Deciding on the direction for your business for the coming months is a crucial task and at times it can seem overwhelming. You can set attainable goals by analyzing the data generated by your business. Without these intelligent insights, most decisions you make for your business will most likely be a gamble, rather than an informed decision.  

One best practice is to analyze past performance and combine this information with the variable factors that affect your line of business to forecast future performance. For example, if you’re running a jewelry brand, you will need answers to some of the following questions to shape your business outlook; 

Should I stock more bracelets or cuffs? which sold better on what channel? What percentage of my sales volume is coming from my foray into B2B? When are my peak periods for sales?

You want to play to your strengths - there’s no question about that.


So how do you decide which items have performed well and which haven’t? When you’re looking to forecast demand for next season, do you go by feel, or do you dig through all your sales orders to tally up the numbers?

If you find yourself up to your ears in sales orders and spreadsheets as you mark out what’s hot and what’s not, well, it’s almost time to say goodbye to 2017 and manual number crunching.

One reason why inventory management software exists is to let you focus on your business by doing all the heavy lifting for you. If you are done with all the guesswork around the bestseller specifics of your business, then make analyzing intelligence dashboards on your inventory management software, a recurring task on your calendar for the next year.

Here are the critical sales insights you should be monitoring regularly to boost sales and improve customer experience with your products:

  • 1. What’s my bestselling product?

While you might know what your average best-selling products are on a yearly basis, it pays to know exactly which products are selling best during different sales periods. For example, maybe your jewelry store stocks seasonal products for Halloween, Thanksgiving, or Christmas. While you might know those products sell pretty well, they don’t necessarily fall into your top-selling products if you look at the year as a whole. Similarly, you might have a particular product that sells well on a third-party channel (Amazon, for example) but not so well on your website.

With a dedicated sales and inventory forecasting template, you can use basic historical and product data to generate projections about the number of sales you’ll make and how much inventory you’ll need on hand to meet demand over a defined period. You can also predict seasonal fluctuations in demand and look at sales performance broken down by channel. From this, you can make informed decisions about where to focus your resources and marketing efforts, and develop a plan for your supply chain.

The result? You’ll be well prepared when peak demand rolls around, and not end up in the awkward position of having to announce that you’re out of stock. Above all, that means an improved customer experience and a solid reputation for your business.

  • 2. How are my sales performing according to channels?


You only want the best for your business and to enjoy maximum returns for your effort. So how do you split your attention between your different sales channels? Maybe you’re selling on Shopify, Amazon, and perhaps you’re even looking to try B2B. Or maybe your business has always been wholesale and now you see retail opportunities for your products.  All these require different marketing tactics and you want to get the best bang for your buck - instead of wasting time and effort.

And that’s why knowing your highest grossing sales channel helps. Maybe it’d be a better use of your time to pour more effort into your B2B sales now that your Shopify business is coasting along smoothly. That way, you’re building up different elements of your business instead of facing diminishing returns.

On the other hand, if it seems like one aspect of your business is floundering, it may be a better idea to put it aside for now. Aggressively trying to drive traffic to that underperforming front and leaving your others lying unattended can leave your other customers feeling alienated - especially if your business prides itself on amazing customer service.

Ultimately, there are many options available to you when considering to re-invest in or divest a sales channel that isn’t performing to expectations. But to make that decision without data-driven insights would be a risky move.

  • 3. How can I improve my relationship with customers?

On the topic of amazing customer service, intelligence can help you build a better relationship with your customers by letting you understand them better - especially their purchase patterns. If you’ve already branched off into trying your hand at B2B, intelligence will provide you with invaluable insights into your customers’ sales patterns!

Besides telling you how much of your revenue comes from individual channels, you’ll know your customers’ buying patterns as well as they do. You may realize that Customer A tends to place orders for a fresh shipment every two months on the first Tuesday of the second month… So what do you do with that knowledge? 

Well, in addition to preparing stock for Customer A in advance to minimize their waiting time, you’ll be able to up your customer service game by customizing the experience. Instead of waiting for their purchase order to come in, drop them a message to say “Hello, we’re about to launch a new collection, and we’d love to offer you a preview to see if anything catches your eye.” Along with providing a polite reminder that it’s about time for Customer A to place a new order, it’s also an opportunity to keep them up to date on new products for your brand.

  • 4. Where are my customers located?

Selling global

To create a better relationship with your customers, knowing where they’re located can be a great help - especially those in other countries.

Many countries out there charge tax and duty on products purchased from different countries - like the UK. Instead of leaving your customers on the receiving end of unexpected hefty customs charges accompanying their new purchase (I guarantee there’s no faster way to crush the anticipation of receiving a new item in the mail) wouldn’t it be nice if you could offer them a tax calculator?

Thanks to the wonders of eCommerce, today you are probably selling to customers all over the world. And as your business grows, knowing potential new locations for expansion will be really useful. If you’re an American business and you’re starting to realize you’ve got an influx of orders coming in from South East Asia, knowing this can help you decide if you need to customize your marketing efforts to appeal to a larger audience in that region.

Business intelligence can show you an easier and better-informed path  for your business by paving your way to better inventory management and taking your business to new heights. Ashley Porter,founder of jewelry brand Porter Lyons certainly finds it to be true with her business.

My favorite TradeGecko feature would be the intelligence section. We’ve been able to analyze all the data of what our bestsellers were and see it and not go off of ‘I know I sold this Coypu ring and this Backbone cuff and I think those might be the bestsellers’ but to actually see the numbers is really great.

If you’re already using TradeGecko head to the Intelligence section and set up sales reports that will answer the questions we posed above, for your business. 
Sales reports
Just like this!

*Note: Intelligence reports may provide information accurate enough to make a business decision - but if you’re looking to use it for accounting, try integrating an accounting software with TradeGecko instead.


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