SMALL BUSINESS GROWTH | 2 minute read
Inspired by the love of lace, design, style, and details, Kat the Label is a bespoke lingerie brand from Australia. Committed to ethical trade, it lives by the motto of: "We’ll compromise on a lot of things... but never our lingerie.”
Like many a small business, it relied heavily on brick-and-mortar sales. However, when Covid-19 arrived, the team at Kat the Label had to readjust its thinking–without going against its principles.
With so many retail outlets closed, Kate the Label looked to its website and online presence for a solution. One of the first things they did was to place more Facebook ads.
Kate Nixon, founder of the boutique brand, says, “Our digital marketing agency pointed out that many brands would panic and pull their Facebook spend. So what did we do?”
“We increased our online spend – after all, the impression and clicks were cheaper now than ever.”
Kate Nixon, founder of Kat the Label
While all this was going on, Kate and her team took the opportunity to:
“It’s what’s underneath that counts.”
Through the TradeGecko platform and team, this flourishing lingerie label was able to:
“TradeGecko is easy to use and navigate. But best of all, it’s great for purchase orders, as we can always see what’s coming in and what stock’s available.”
