Driving digital transformation in the fashion and apparel industry
The fashion and apparel industry has been around for centuries and, like many industries, it’s in the midst of a digital shake-up - Are you prepared?
It’s one of the largest industries in the world. According toFashion United data, the fashion and apparel sector is valued at more than $3 trillion—or about 2% of the world’s GDP—and employs about 3.4 billion people across the globe. And that valuation has led to more retailers entering an already-crowded fashion marketplace, each eager for their own slice of the trillion-dollar pie.
The digital transformation is already underway - Are you prepared?
Discover the challenges—and what retailers can do about them—facing the fashion & apparel industry in the midst of this digital shake-up.
What’s more, thanks to improvements in social media, technology and the supply chain, every one of these fashion brands are a lot more accessible to consumers around the world. A Business of Fashion-McKinsey report predicts that more than half of all fashion sales will originate outside of North America and Europe in 2018.
Today’s shoppers want more, and apparel retailers want happy, repeat customers. The good news is that both B2C and B2B retailers can do a lot to not only keep up with the shifting fashion tides, but strut ahead of the competition and enjoy success in the digital-focused future.
Discover the challenges—and what retailers can do about them—facing the fashion & apparel industry in the midst of this digital shake-up, with our new guide:
1: Fashion and apparel: Yesterday, today and tomorrow
2: Shoppers want more than an online store - Start and finish with digital
3: Competition is fierce - Look to the omnichannel
4: There's no one-size-fits-all - Collect and interpret data
5: How to become a digitally forward fashion brand