SMALL BUSINESS GROWTH | 5 minute read
In line with our commitment to help our customers grow and scale their eCommerce businesses, we are delighted to share with you the latest in our ‘Mastering eCommerce’ series. Here we look at an often overlooked strategy for eCommerce stores, lead generation, which when used correctly can be a viable source of growth for your eCommerce Store.
Throughout the ‘Mastering eCommerce’ series, we will be focusing on advanced strategies and tips to improve your customer experience, generate more ROI, and to scale your eCommerce store to new heights. In today’s edition, we are pleased to introduceMia Rossman, from OxyLeads, a lead generation tool that can be used for sales, marketing and recruitment to generate high-quality leads and help you reach your target audience faster.
Today, Mia will take you through what lead generation is and how you can use it to drive more potential leads to your eCommerce store.
With a lead generation tool, you can grow your eCommerce business much quicker (especially if you are working in the B2B field) because lead generation platforms save a lot of time that your sales team spends trying to identify the most valuable prospects and find their contact information. With automated lead generation, you can skip the step of finding leads and focus on building the relationships with the potential customers and closing deals.
Lead generation tools search publicly available data from various sources such as business information platforms, websites for web traffic data and analytics, jobs and recruiting sites, social networks, and more. Using AI and machine learning OxyLeads extract contact and company information that is regularly validated and updated.
By using a lead generation tool, you can find not only the right sales lead but also data about your competitors. Or avoid the time-consuming part of hiring by identifying the most skilled and talented professionals.
We hope you have found the latest in our ‘Mastering eCommerce’ series useful and interesting. By now you should know more clearly how Lead Generation can play an active role in growing your eCommerce store.
Learn more about UX for eCommerce (link) and Content Marketing for eCommerce Success (link) in our earlier editions of our ‘Master eCommerce series.
Want to read the rest in our ‘Mastering eCommerce’ series? Subscribe to the TradeGecko blog for more actionable tips!
About the author:
OxyLeads is a lead generation tool that can be used for sales, marketing and recruitment. Generate high-quality leads and reach your target audience faster.
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See also:
5 ways tech makes an impact on logistics and on-demand delivery
Effective Inventory Management - 5 Mistakes to Avoid
8 Best Practices for Designing Your eCommerce Website
