SMALL BUSINESS GROWTH   |   5 minute read

Mastering eCommerce: How to optimize your eCommerce business

Statista is predicting that the eCommerce industry will be worth 4.48 trillion dollars by 2021. With this in mind, it would be a smart move to start thinking about how you can make the most out of your eCommerce store.

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In our new Mastering eCommerce eBook, we discuss many best practices that can help eCommerce businesses capitalize on the fast-growing eCommerce market and scale to new heights.

Optimizing eCommerce stores for mobile

In this Mobile First Era, consumers are searching for products and purchasing them on-the-go. With global mobile and tablet browsing (51.3%) surpassing desktop browsing (48.7%), it’s important to have a seamless mobile user experience. Download the Mastering eCommerce ebook to learn about 3 mobile strategies that can help with this:

  1. Help your users check out easily
  2. Enable users to find products easily
  3. Entice your users to buy

Screen Shot 2018-03-21 at 1.36.06 PM.pngUX tips for eCommerce stores

UX refers to User Experience. By having UX best practices, eCommerce store owners can ensure that their website is functional and user-friendly for their customers. There are 2 UX tips we suggest you follow to improve the customer experience on your eCommerce store and drive more people through your checkout. Download the Mastering eCommerce eBook to learn how to:

  1. Use UX to make customers trust you
  2. Use UX to create an addictive customer experience

Choose the best Shopify apps for eCommerce stores

Shopify’s app integrations are essentially tools that can be used to grow an eCommerce business. These apps on the Shopify App Store are great for streamlining daily operations, adding new functions to a store and growing revenue. Our Mastering eCommerce eBook covers 3 specific things to look out for when choosing the best Shopify apps:

  1. Reviews
  2. Live demos
  3. Support


Content marketing for eCommerce stores

With 211 million pieces of content being created every minute globally, it’s no longer enough to just create content for the sake of it. You need content that stands out and resonates with your target audience. In order to achieve this, you need to be a lot more intentional with your content strategy. There are 5 content marketing tips we explore in the Mastering eCommerce eBook:

  1. Don’t restrict yourself to blogs
  2. Include a wide variety of photos in your marketing collaterals
  3. Don’t neglect User Generated Content (UGC)
  4. Diversify your content topics
  5. Get to know your community of influencers

Lead generation for eCommerce stores

Lead generation tools can be highly effective. Oxyleads saves time on trying to identify the most valuable prospects and finding their contact information. With automated lead generation, you can skip the step of finding leads, and focus on building the relationships with potential suppliers and closing deals.

Connecting merchandising and product advertising for eCommerce stores

Traditional product advertising success is measured on ROAS (Return on Advertising Spend). Essentially, it comes down to how much revenue you generate after subtracting advertising costs. While ROAS is certainly an important metric, it focuses too much on making advertising efficient and ignores what‘s really best for the business. In our Mastering eCommerce eBook, we recommend key factors to take into account when deciding which products to advertise.PrimingeCommerceStore.png

Priming your eCommerce store for success

Nowadays, there are many eCommerce platforms and resources available, and setting up an eCommerce store has never been so easy. With that said, optimizing and priming your eCommerce store for success can be challenging. The most successful eCommerce store owners will recognize that it takes months or even years to build up a reputable eCommerce store. Once you’ve put in the work into your eCommerce store, you’ll be able to enjoy higher conversion rates, which will then lead to higher profits and revenue.

The time is now to grow your eCommerce store and take it to the next level. Capitalize on the fast-growing eCommerce market and follow the tips outlined in our Mastering eCommerce eBook and you’ll be a master of eCommerce in no time!

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