SMALL BUSINESS GROWTH   |   2 minute read

Shifting demographics: The rise of millennials in the retail industry

The impact of millennial buyers is one of the greatest drivers of change in the retail industry. And their digital-first attitude is influencing the buying habits of other demographics, too.

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What's driving the digital transformation in the retail industry?

Today’s millennials—your current and future buyers—are seeking out people they can relate to online, and are turning to social influencers to inform their buying decisions.

These trusted communities are also empowering brands and businesses to create new and exciting products and services.

Check out our infographic below which illustrates these shifting demographics: The rise of millennials and finding trust online.

(Click infographic to enlarge.)Infographic-digital-transformation-retail-industry

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