25 Jul, "17

7 eCommerce Trends for Online Growth

Following the rapid developments in technology and the growing capabilities of the Internet, eCommerce is becoming a part of life for both businesses and consumers alike. Here are the top 7 eCommerce trends that should help your business’ online growth in the next 12 months.

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19 Jul, "17

How has digital marketing in eCommerce changed retail marketing?

Digital marketing in eCommerce has transformed the retail industry and the way in which businesses need to think about their retail marketing strategies. These days, a savvy and forward-thinking digital marketing strategy is crucial to the success of any retail business.

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11 Jul, "17

The dos and don’ts of SEO and digital marketing

SEO is the practice of optimizing your website’s content and structure to improve your ranking in Google, and ultimately, drive more organic (non-paid) traffic to your website. When implemented correctly, search engine optimization can have a significant impact on the number of potential customers visiting your website, leading to higher conversion rates and even taking business away from your competitors by your business ranking higher in search engine results pages (SERPs).

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5 Jul, "17

A guide to digital marketing channels for eCommerce

To determine how you can best use your time and resources to invest in a digital marketing strategy, you should first understand what types of channels can be utilized and which are more appropriate for your business needs. 

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29 Jun, "17

Key metrics and KPIs for measuring eCommerce marketing success

If you’re an eCommerce business owner who has recently introduced a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately.

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24 Jun, "17

How to write product descriptions that sell your products for you

What makes a product description so successful and what can you learn when writing new descriptions for your products? Let’s break down the key elements and find out how to write a product description that sells.

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22 Jun, "17

TradeGecko Hosts Singapore’s First Shopify Meetup

Singapore’s first official Shopify meetup was hosted by TradeGecko on Thursday 15th June, 2017. With a turnout of approximately 150 attendees, the event was on par with other Shopify meetups held around the world.

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22 Jun, "17

eCommerce Digital Marketing Model: How to use this free tool

Tracking how digital marketing channels are performing and converting is crucial for any eCommerce business. Using our free eCommerce Digital Marketing tool, you can collate and measure all your digital marketing efforts to ensure you are setting an appropriate baseline spend for each channel and maximizing ROI.

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