So you’ve decided to create an eCommerce website for your business? Congratulations! The online market is growing rapidly, with retail eCommerce sales predicted to top $4 trillion by 2020. Now comes the hard part - designing an eCommerce site that will entice your customers to purchase. According to Canva, there are a number of scientific reasons that people respond to beautiful visual content. Did you know that 20% of your brain is devoted solely to vision?