29 Jun, "17

Key metrics and KPIs for measuring eCommerce marketing success

If you’re an eCommerce business owner who has recently introduced a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately.

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22 Jun, "17

eCommerce Digital Marketing Model: How to use this free tool

Tracking how digital marketing channels are performing and converting is crucial for any eCommerce business. Using our free eCommerce Digital Marketing tool, you can collate and measure all your digital marketing efforts to ensure you are setting an appropriate baseline spend for each channel and maximizing ROI.

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7 Mar, "17

Benefits of online wholesale

Thinking about making the move online but not sure whether your wholesale customers are ready to buy online? Check out our infographic which provides the latest research on the B2B eCommerce market to prove why a digital transformation strategy should become your top priority.

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31 Jan, "17

Retail Trends and Predictions for 2017

2017 is set to be a year that sees significant, global change across many fields. The world of retail cannot help being affected, with many forces beyond the marketing landscape promising to change the fortunes of businesses of all shapes and sizes. Here’s where we see 2017 going:

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2 Mar, "16

How poor inventory management ruined Target Canada

In January 2015, Target Canada announced that it would be closing all 133 of its stores, only a year and 10 months after they opened in March 2013. In hindsight, it seems like their rapid expansion in Canada was overly ambitious, but it was in line with Target’s plan to expand as quickly as possible once it entered the Canadian market.

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22 Jan, "16

Toys“R”Us: How out-of-stock situations are killing the toy giant

Running out of stock is one of the worst things that can happen to a major specialty retailer. During last year’s holiday season, Toys”R”Us experienced this first hand. For a company that has built its reputation on carrying the biggest range of toys and baby products, the prevalence of empty shelves has damaged their brand image.

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10 Dec, "14

5 Business lessons from Breaking Bad

I know, I know – I’m late jumping on the Breaking Bad bandwagon. It’s so 2008 – for the first season, at least. This recent marathon through the whole five seasons of Breaking Bad was nothing short of an emotional and psychological roller coaster.

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1 Dec, "14

5 Supply chain challenges you need to get on top of

Once upon a time, supply chain management was easy. Today, businesses have to contend with global competition, product life cycle compression, and most importantly, rising customer power.

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