Since 2010, China’s eCommerce market has developed at an accelerated pace in line with an increase in disposable income and consumption across the country. As a result, their online marketplace is now more advanced than any other nation in the world, and eCommerce businesses have to constantly adapt to rapidly changing consumer demands.

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In the first part of our discussion on the eCommerce trends for online growth, we shared the 7 key trends and how they will affect the retail industry in general. In this second part, we will take a look on how these trends will affect B2B businesses, what to expect in the coming years, and how these trends can be beneficial to you.

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If you’re an eCommerce business owner who has recently introduced a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately.

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Tracking how digital marketing channels are performing and converting is crucial for any eCommerce business. Using our free eCommerce Digital Marketing tool, you can collate and measure all your digital marketing efforts to ensure you are setting an appropriate baseline spend for each channel and maximizing ROI.

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Thinking about making the move online but not sure whether your wholesale customers are ready to buy online? Check out our infographic which provides the latest research on the B2B eCommerce market to prove why a digital transformation strategy should become your top priority.

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2017 is set to be a year that sees significant, global change across many fields. The world of retail cannot help being affected, with many forces beyond the marketing landscape promising to change the fortunes of businesses of all shapes and sizes. Here’s where we see 2017 going:

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In January 2015, Target Canada announced that it would be closing all 133 of its stores, only a year and 10 months after they opened in March 2013. In hindsight, it seems like their rapid expansion in Canada was overly ambitious, but it was in line with Target’s plan to expand as quickly as possible once it entered the Canadian market.

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Running out of stock is one of the worst things that can happen to a major specialty retailer. During last year’s holiday season, Toys”R”Us experienced this first hand. For a company that has built its reputation on carrying the biggest range of toys and baby products, the prevalence of empty shelves has damaged their brand image.

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