15 Aug, "17

Content marketing success for eCommerce stores

In line with our commitment to enable merchants to scale and grow their eCommerce businesses, we are delighted to share with you the latest in our ‘Mastering eCommerce’ series, where we look at how you can use content marketing to grow your eCommerce Store.

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26 Jul, "17

When viral marketing goes right

When your eCommerce business’s marketing campaign goes viral, you can usually expect that a significant increase in order volumes will follow. And while you can’t always predict which campaigns or specific posts will explode in popularity, you should always be prepared for the moment one does, especially if you’re about to roll out a new digital marketing campaign.

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19 Jul, "17

How has digital marketing in eCommerce changed retail marketing?

Digital marketing in eCommerce has transformed the retail industry and the way in which businesses need to think about their retail marketing strategies. These days, a savvy and forward-thinking digital marketing strategy is crucial to the success of any retail business.

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11 Jul, "17

The dos and don’ts of SEO and digital marketing

SEO is the practice of optimizing your website’s content and structure to improve your ranking in Google, and ultimately, drive more organic (non-paid) traffic to your website. When implemented correctly, search engine optimization can have a significant impact on the number of potential customers visiting your website, leading to higher conversion rates and even taking business away from your competitors by your business ranking higher in search engine results pages (SERPs).

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5 Jul, "17

A guide to digital marketing channels for eCommerce

To determine how you can best use your time and resources to invest in a digital marketing strategy, you should first understand what types of channels can be utilized and which are more appropriate for your business needs. 

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3 Jul, "17

Marketing activities: What's best for your fashion label?

What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week!

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29 Jun, "17

Key metrics and KPIs for measuring eCommerce marketing success

If you’re an eCommerce business owner who has recently introduced a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately.

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24 Jun, "17

How to write product descriptions that sell your products for you

What makes a product description so successful and what can you learn when writing new descriptions for your products? Let’s break down the key elements and find out how to write a product description that sells.

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