Sales productivity is a hot topic. Everyone wants to be as productive and efficient as possible, but for many it remains an elusive goal.
Businesses define sales territories as the grouping of clients into geographical, demographic, and/or other quantifiable metrics such as sales potential and ordering history. In a 2015 survey conducted by Bridge Group, assigning territories by geography still remained the most popular method (30% of respondents) among SaaS companies.
As a wholesaler or distributor, your sales team is the link between your products and the customer. Their performance is extremely important to track, but what are the KPIs and the exact metrics you should be using to measure it?
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