On Tuesday 27th February, 2018, TradeGecko teamed up The Cut and Bonfire to host the 1st Shopify Meetup in Perth. Special guests and industry experts presented on the key eCommerce trends and shared insights into what businesses can focus on in 2018 to accelerate growth.
Let’s start with some stats:
Joshua talked about how businesses should focus on creating an effortless experience so the customer knows where to go, how to answer their own questions and has minimal channel switching. He also shared a surprising statistic on how customer service actually drives disloyalty by 3.93x (CEB 2013)
We believe we have to truly exceed expectations to get more loyal customers or even maintain that loyalty. In reality, we need to aim for consistently good experiences that meet their expectations.
Our guest merchant speaker from Happy Tummies, who are “Helping super mums raise kids with allergies”, spoke about how their business growth journey saw exponential growth by introducing Shopify as their eCommerce store.
So easy to use - even for non-techy people like me!
Happy Tummies key eCommerce learnings:
3 eCommerce trends to help drive your growth in 2018:
Advice to achieve business growth in 2018:
Customer Profile: Flat Tummy Co.
What can we learn from them:
B2B eCommerce market opportunity
Click through the presentation slides below for more info:
Thank you to everyone who turned up for the first Shopify Meetup in Perth, we look forward to seeing you at the next event. Please keep an eye on our events page for future details and registration links.
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