On Tuesday 27th February, 2018, TradeGecko teamed up The Cut and Bonfire to host the 1st Shopify Meetup in Perth. Special guests and industry experts presented on the key eCommerce trends and shared insights into what businesses can focus on in 2018 to accelerate growth.
$46 billion has been sold through Shopify (1 billion on BFCM alone)
Australia is the 4th biggest market for Shopify
Joshua talked about how businesses should focus on creating an effortless experience so the customer knows where to go, how to answer their own questions and has minimal channel switching. He also shared a surprising statistic on how customer service actually drives disloyalty by 3.93x (CEB 2013)
We believe we have to truly exceed expectations to get more loyal customers or even maintain that loyalty. In reality, we need to aim for consistently good experiences that meet their expectations.
Our guest merchant speaker from Happy Tummies, who are “Helping super mums raise kids with allergies”, spoke about how their business growth journey saw exponential growth by introducing Shopify as their eCommerce store.
So easy to use - even for non-techy people like me!
Happy Tummies key eCommerce learnings:
Know your numbers & track weekly
Planning marketing is crucial to consistent sales
You need an offer to convert that first sale - mine is free shipping on 1st order
Know some industry standards to aim for eg. bounce rates, conversion rates
Education & networking with other ecommerce business owners
Look at your website regularly with fresh eyes - it’s never perfect!