With the constant advancements in B2B technologies and capabilities, we are predicting 2018 is going to be a big year for wholesale distribution. With wholesale quickly catching up to retail, we expect to see more B2B businesses embracing the new world of selling and managing inventory online. With this said, we have identified 5 key trends for wholesale distribution in 2018. These trends include omnichannel selling, growing commerce ecosystems, expanding into global markets, transparency and automation.

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Omnichannel selling

Although the process of selling through multiple channels online and offline is nothing new to the eCommerce world, more and more B2B businesses are starting to embrace omnichannel selling. In 2018, omnichannel selling is set to take multichannel selling a step further by offering consumers a streamlined and connected buying experience across all platforms. The key difference between multichannel and omnichannel selling is that omnichannel is much more consumer-centric. It focuses on enhancing the customer experience by offering more flexibility to consumers in engaging with brands however they like.

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2018 will be focused firstly on omnichannel selling. Whether a customer is shopping online on a mobile device or offline at a physical store, omnichannel is about providing both continuity and consistency of the customer experience.

Quote from Yi-Wei Ang, Director of Product at TradeGecko and speaker on the 5 Trends in Wholesale Distribution 2018 webinar.

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Growing commerce ecosystems

B2B sellers are investing more and more in eCommerce technology, so that they can provide the same easy ordering and customer experience that online retailers enjoy. In 2018, wholesalers will be able to create commerce ecosystems that are stronger than ever. Online wholesale stores will become increasingly discoverable through search engines, price negotiations could happen in real time, and the ordering process will take place virtually using online catalogs and payment gateways. As B2B businesses evolve to a more traditional retail approach, they will be able to offer wholesale customers the same sophisticated level of services that retailers have been taking advantage of for years.

Read more: Growing a commerce ecosystem


Expanding into global markets

Expanding into global markets is a “must” for the B2B eCommerce market as we expect to see more and more B2B businesses expanding overseas in 2018. As customers continue to make purchases internationally, wholesalers need to focus on the digitalization of their buying and supply chain workflows, ensure their online marketplaces are transforming cross-border trade, implement integrated cross-channel marketing strategies, and streamline their cross-border payment technologies. Wholesalers will need to adapt in order to stay competitive.

Read more: Expanding into global markets

Inventory and Order Management Transparency

Wholesalers are increasingly implementing new inventory management technologies that allow them to make data-driven business decisions and handle business operations centrally. To maintain a competitive edge, B2B businesses must focus on investing time and money into “integration friendly” inventory management systems, changing the supply chain, and marrying B2B selling with the B2C customer experience.

As the Amazon experience continues to drive the evolution of B2B eCommerce, we expect integrated inventory and order management to take a front seat in 2018.

Quote from Yi-Wei Ang, Director of Product at TradeGecko and speaker on the 5 Trends in Wholesale Distribution 2018 webinar.

Read more: Inventory and Order Management Transparency



Automation and tracking innovation allows wholesalers to more effectively manage operations and make informed decisions about shipping, staffing, and warehousing. Thanks to technology, shipping for wholesalers stands to be more efficient than ever in 2018. Likewise, increased growth in AI and machine learning will give B2B wholesalers the ability to easily manage and analyze data. This will allow for better planning and reduced operational costs. Looking ahead, more businesses will begin to utilize mobile apps and other connected devices to make operations easy to oversee.

Read more: Automation

2018 stands to be a significant year for wholesale distribution, and TradeGecko’s order and inventory management software is here to equip B2B businesses with the tools needed to stay ahead of the competition.

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