Over the past few weeks, we’ve been compiling a list of tips on how to take your business wholesale. However, in spite of your best efforts to find the right retailers, assemble a stellar sales team, and participate in trade shows, you’ll encounter challenges on your journey to wholesale success.
Now, for the final installment in this weekly series, we’ll be looking at some of these problems and how you can tackle them.
To stay competitive in the face of disintermediation, you’ll have to offer your wholesale customers value-added services that will make staying with you worth it. This can include offering vendor managed inventory and drop shipping to help them out with their inventory management and fulfillment.Inventory management software lets you keep track of your retailers’ inventory levels so that you can deliver a new shipment once these hit their respective reorder points. On top of that, you can also add a shipping integration to your inventory management software to streamline your shipping and fulfillment processes.
If your retailer usually places an order on the first Wednesday of every month, you can prepare stock for them in advance so they receive their products faster.
In addition, if their order timing coincides with the launch of a new product, you can drop them a personalized message to say “Hello, we’re launching a new collection, and we’d love to offer you a preview to see if you’d like to add anything to your usual order.”
We hope you’ve enjoyed this series on how to incorporate wholesale into your list of sales channels, and we’d love to hear all about your wholesale experience. So do drop us a message if there’s any topics you enjoyed and want to hear more about, and we wish you all the best in your wholesale endeavours!
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