If you’ve ever tried buying anything online- be it homeware, hardware, kitchenware or any other type of “ware” chances are your search results included items listed on online retail giant Amazon.
Amazon has been the B2C marketplace of choice globally for many years now. Reasons for Amazon’s success include competitive pricing and fast delivery times for end-consumers and end-to-end solutions at competitive rates for its merchants.
Now with the B2C market cornered, Amazon is turning its eye to the B2B pie with Amazon Business. Amazon Business is Amazon’s solution for businesses to sell their products to other businesses, in bulk, ie; B2B or wholesale.
An Amazon business account is free to create and comes with a variety of benefits, including price comparisons, fast delivery options, and analytics reports. However to sell on Amazon Business you need a Professional Seller account which costs USD$39.99 per month. Amazon business allows for heavily discounted sales between merchants that are not available to retail customers, as well as other B2B only benefits.
There are two programs that are available on Amazon Business. These are;
This program enables existing Seller Central merchants to add Amazon Business Account Features through their Seller Central Account. Merchants will be required to upgrade to a Professional Seller Plan to use the business sellers program.
Eligibility to be a Professional Seller is not based entirely on your subscription package with Amazon, your account will also be vetted based on business success metrics such as Seller Feedback and past Sales Performance, to determine if you qualify.
This program is for any business with an Amazon business account that wants to buy items in bulk for their own businesses. Any business, organization, government or non-profit organization can sign up to buy via Amazon Business with a Business Account for Amazon.
Amazon Business offers many benefits for buyers and sellers who choose to be part of their programs. These include;
Using Amazon Business to sell is a double edged sword. We’ve examined the benefits; you can tap into a large network of potential buyers, the set up cost is low and your customers benefit from these cost savings too. But there are some significant downsides for B2B merchants as well. These include:
TradeGecko’s B2B eCommerce platform solves the problems of selling using Amazon Business and then some. The B2B eCommerce platform is powered by TradeGecko’s cutting-edge inventory and order management technology and integrates with several eCommerce platforms making omnichannel sales and even manual, offline sales, a breeze. Key features of the B2B eCommerce platform include;
What’s more, unlike Amazon Business, the B2B eCommerce platform comes included with most TradeGecko subscription plans. If you are looking for a reliable, robust, low-cost platform to start selling on -with no hidden fees and out-of-the box usability- TradeGecko B2B eCommerce Platform is the solution for you.
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