In my last post I asked you to consider whether public or private B2B marketplaces are better for your business. Now, it’s time to start looking into deciding which retail stores are worthy of carrying your products.
There’s two parts to today’s post: First, we’re going to find out how we’re going to get your products on the shelves of some sweet retailers. Then, we’re going to talk about terms and conditions - or how to separate the wheat from the chaff when it comes to retailers.
Retailers are always looking for the next big thing - that could be you! - but they’re also constantly besieged by queries from other wholesalers looking to get their products out there. So how can you cut through the noise of the internet and make retailers drop everything else they’re doing and focus on only you?
Once you’ve collected a pool of prospective retailers, it’s time to make sure they check out. After all, you only want the best for your business!
Trust me, you don’t want to fall off the deep end!
Watching out for warning signs is really important, especially if you’re new to wholesale, since you’re likely to be more accommodating as you want to keep all your accounts happy. This means you’re more likely to be flexible about your sale terms… which you shouldn’t be! So we’ve come up with a few common red flags when it comes to potentially problematic buyers:
And once you’ve found the right retailer, send them over to your private B2B eCommerce portal to do their shopping!
I hope this post has given you an idea of where to find retailers for your products, and what to look out for when you’re filtering your pool of would-be retailers. I’ll be back next week to write about setting minimum order quantities, so see you then!
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