Baby Hero is a children clothing brand selling online and on consignment. TradeGecko is the backbone of their business internationalisation.
Reasons why Baby Hero loves TradeGecko:
It allows multi-currency pricing
It enables selling on consignment
It is a cloud system, accessible from anywhere, anytime
We need to be as flexible as possible, given that we both have our children to take care of while managing the business. And a cloud-based system like TradeGecko is the only solution that offers us that flexibility.
Baby Hero is a socially responsible children clothing company that was launched in 2013. It sells organic fair trade baby clothes made with fair labour.
Right now, Baby Hero products are sold through their e-Commerce store, and through seven retailers in Hong Kong and one in Singapore. To add on to these different selling channels, Baby Hero sets up pop up stores, and attends gift fairs and product fairs that happen quite frequently in Asia.
To manage the business operations, the team uses TradeGecko, Xero and Shopify, as a complete cloud-based suite accessible from anywhere and always showing real-time data.
Alicia and Samar found TradeGecko perfect for streamlining all processes because it allowed multi-locations for selling on consignment through retailers, as well as multi-currency for being able to sell in different currencies while still keeping the financial records in their base currency.
We’re both based in Hong Kong and all our finance has to be in HK Dollars. However, lots of our customers are in the US and our aspiration is to take the brand to America. TradeGecko allows our Shopify store to display prices in US Dollars, while we operate the business in HK Dollars.