Moyee Coffee is a Fair Chain coffee brand based in Amsterdam, in the Netherlands. Fair Chain means that the farmers receive fair pay for the beans, which is similar to fair trade, but then they also roast and package the beans in the country they came from, which makes it different. In this way, Moyee Coffee is encouraging a more balanced and fair supply chain, for coffee producers around the world.
With the motivation for social equality, Moyee Coffee sometimes has to spend extra time explaining the concept behind Fair Chain, and more time convincing people to buy it, but it’s a cause they’re passionate about.
Our message is relatively hard to grasp; people really need to invest their time to understand our story. Nowadays consumers are constantly distracted by social media platforms and fast advertising so we have to grab their attention and convince them to invest more time to understand our story.
Moyee Coffee retails and wholesales online, and after a bit of time using a different system to handle inventory, they started a search for a more effective inventory system. They came across TradeGecko, integrated their processes, and haven’t looked back since.
“We hope we can continue to build our business on the platform and would like to work together with TradeGecko as partners to make the system better for everyone using it.”
Check out the full case study for the whole story on Moyee Coffee and how they’re helping consumers brew delicious cups of coffee and promoting equality for farmers everywhere.
