TradeGecko Customer Success Story - The French Cellar
The French Cellar offers wine subscription. TradeGecko is the backbone of their growing business.
Reasons why The French Cellar loves TradeGecko:
It automates processes, saving time on operations
It caters for multichannel sales
It offers immediate visibility into stock levels and ability to share that information easily with other stakeholders
Managing so many different sales channels became tedious in Excel after a while. TradeGecko was the solution to consolidate all of these sales channels and automate this process as much as possible.
One of Asia’s hottest startups, The French Cellar imports French wines to Singapore directly from vineyards after a careful selection process by a sommelier.
What differentiates The French Cellar from the multitude of other wine merchants in Singapore is their business model: eCommerce subscriptions.
Starting at just SGD79/month for their Vineyard Gems subscription, customers get 2 selected bottles of wine every month, alongside a tasting guide. In addition, The French Cellar runs Private Sales.
They were managing inventory through Excel, which was fine in the beginning but progressively generated more and more manual work. As operations became more complex, the risk of accidentally selling sold-out items due to different channels was higher.
We needed a dynamic solution, and an easy way to share inventory information with all the relevant stakeholders and that's how we got to TradeGecko. It also allows us to see historical movements of each individual SKU, which is a great tool for us to better understand our inventory.