Tierra Blanca is a beer producer and distributor. TradeGecko helps them make informed decisions.
Reasons why Tierra Blanca loves TradeGecko:
It holds complete and real-time customer information
It provides reports that help estimate future demand based on order trends
It allows the team to access TradeGecko on the go through the Mobile Sales App
I move around a lot. I travel around a lot. I work from everywhere and anywhere I want. So I can connect to TradeGecko and access my account to check on things. The sales people can use their handheld devices to create orders on the Mobile Sales App. It makes everything so flexible and on the go.
Tierra Blanca is a family-run microbrewery based in Mexico, the 6th country in the world by beer consumption. Currently, Tierra Blanca provides beer mainly to local restaurants, bars, and hotels.
The company is reaching its potential in the local market - they sell about 2,000 litres locally in Oaxaca where the brewery is based, but they have a current capacity of 9,000 litres per month, and this explains the reason why they are so ready to conquer markets outside of Oaxaca, Tijuana and Mexico City. By next year, Jorge aims to sell at full production potential.
TradeGecko came in as an inventory management solution for Tierra Blanca at an early stage when the company was just starting up.
We started using TradeGecko the moment we started marketing our beers. When we started producing and selling, we already had the software in place so we created our inventory the moment we had our first beer bottle.
Tierra Blanca is a small company in terms of volume and product variety. Their plan is to only create and sell six different products, so their inventory is not going to end up becoming too complex. But Jorge needs comprehensive information on different clients, orders, and needs. He also requires a trustworthy and up-to-date database of who his clients are and what they are asking from him.
The software has been a lot of help in keeping our customer relationships up to date. I’m in charge of Marketing, so when I view reports on data in the Intelligence segment, it helps me calculate future demand based on current trends. This is our first year of operations, so I’m starting to map the whole cycle of demand for our different clients and products. TradeGecko is definitely a very hand tool to have.