Work Out Life is a company based in Australia that wants to bring innovation and a sense of style and fashion into the normally unexciting area of sports and leisure wear.
Reasons why Work Out Life loves TradeGecko:
Time-saving integrations with Shopify and Xero.
Automation between functions makes business run smoothly.
It helps them simplify back-end operations.
Peter Wilson, CEO of Work Out Life created the company to bring innovation and a sense of fashion to work-out and active wear. He wanted to create work-out and leisure clothing that could take you from the gym, to lunch, and back home, while staying stylish.
The experience [using TradeGecko] has been very positive and the system is certainly becoming more and more useful with additional features. There is a lot less effort on our part using TradeGecko, especially with the Shopify and also Xero integrations, and it certainly suits our current needs.
Founded in 2012, Work Out Life sells both wholesale (mostly in Australia and the USA), and retail (through an eCommerce site. They market themselves through celebrity endorsements and individual brand ambassadors, to spread the word about their brand. Selling mostly to women aged 25-40, their main customers come from Australia, the USA and the UK.
Before they began to use TradeGecko, the company was manually coordinating between eight fabric suppliers and four manufacturing factories, losing time and dealing with inaccurate inventory counts.
They found TradeGecko through a Shopify integration and began to use it to automate and streamline most of their business operations. They continue to sell through Shopify and keep accounts through Xero, both as TradeGecko integrations.
Find out more about how Work Out Life is changing the definition of activewear in the full case study!