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There are many benefits that come with syncing your eBay and Amazon stores. For example, it takes the headache out of having to manually update both stores and it increases the number of potential customers you're reaching.
Syncing your two stores is known as 'multichannel selling and is one of the best strategies to adopt if you wish to grow your eCommerce business. Multichannel sales provides a means of reaching more customers than ever, especially when you're combining the two biggest marketplaces on the web — eBay and Amazon.
An eBay and Amazon integration allows you to reach the customers of both these platforms - an estimated 174 million active buyers worldwide on eBay and around 206 million per month on Amazon as of 2019. While you're likely to only ever reach a small fraction of that, it's still a considerably greater global reach than what you could reach through your own website. The combined reach of eBay and Amazon is so great that some people decide to sell exclusively through these channels.
Many eBay sellers decide to integrate their stores with Amazon thanks to the order fulfillment structure that's in place. Doing this enables you to send your goods to an Amazon fulfillment center and have them shipped from there. Which means Amazon handles the order tracking, customer service, and returns. Listing your items on Amazon enables you to access this and means that you can deliver orders to your customers promptly and efficiently, without having to worry about the logistics yourself.
There are two different kinds of software that exist to help integrate your sales channels on eBay and Amazon, either via eCommerce software or multichannel sales software. It's important to really think about which will be most beneficial for you and your business. For most businesses, multichannel sales software is the most appropriate because of the streamlined nature of the platforms.
Creating a brand presence across several channels requires a lot of work and investment. Trying to do this manually will require an incredible amount of manpower and time. It's all too common for businesses trying to do it themselves to fall behind their competition and have no way of recovering the lost ground. As such, it's great business sense to implement the appropriate software as soon as possible.
The first method that you can consider is connecting your account via eCommerce software. There are many platforms that allow you to do this, including WooCommerce, Shopify, and Squarespace.
Choosing between the wide range of platforms that exist on the market today can be a challenge for even the savviest businessperson. Especially when one considers the amount of time it can take to get used to each individual platform via a demo or a free trial. As such, it's important to start by considering which features are the most important to you.
For example, a common feature across most eCommerce software is that they will allow you to share products between your eBay and Amazon marketplaces as well as keep any price changes you make and the total levels of inventory you have up to date.
Some offer built-in shipping features that can help streamline your business's operations while others will simply integrate with shipping services such as ShipStation. Also, there are some that offer no shipping management features at all. Hence it being so important to check out which features you desire the most.
The second method is arguably the least time consuming and the most user-friendly way of achieving eBay Amazon integration. This type of software is essentially a central hub that gives you the opportunity to manage your stock across several different platforms. This type of software helps you to start selling more and start selling everywhere while managing it all on a single platform.
TradeGecko provides an industry-leading example of multichannel sales software. Sellers using TradeGecko benefit from a best-in-class software that allows them to update their products to the platform where the information is pushed automatically to all eCommerce channels in use.
By implementing TradeGecko multichannel sales software, businesses can enjoy access to a simple-to-use platform that ensures its online shops always reflect accurate product details, available products, and the correct inventory levels. An incredible amount of resources are dedicated to this process when done manually — TradeGecko's software dramatically streamlines these processes.
All your products, customers, orders and transactions synced and secure in the cloud.
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