5 trends in wholesale distribution 2018

B2B eCommerce is now a $7.7 billion industry, more than triple the value of the B2C eCommerce industry. Here, we take a look at some of the emerging trends for the exploding wholesale market.


2018 is going to a big year for wholesale distribution. Thanks to constant advancements in B2B technologies and capabilities, wholesale is fast catching up with B2C.

This year, we expect to see more and more B2B businesses embracing omnichannel selling to meet customers’ demands for personalized service by offering a fully streamlined and connected experience across all platforms.

As customers increasingly make purchases internationally, wholesalers will also need to focus on building a cross-border sales ecosystem with international payment capabilities, real-time customer service, and sophisticated online stores.

In 2018, inventory management software will be more crucial than ever for wholesalers to manage business operations in one place by integrating with accounting software, shipping software, and multiple eCommerce stores.

In this eBook, we take a closer look at some of the key trends wholesale distributors should look to adopt in 2018 to remain at the forefront of the industry:

  1. Optimizing your customer experience through omnichannel sales
  2. Growng an integrated commerce ecosystem
  3. Expanding into global marketplaces
  4. Inventory and order management transparency
  5. Automation tools to eliminate repetitive, manual work

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