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The Ultimate Guide to Becoming a Data Informed Merchant

To be successful with data, it’s important to develop a data informed mindset. But how do you merge data driven results and human intuition? And how do you introduce data informed decision making into your company without being overwhelmed by the sheer volume of information? Let’s find out.


In this guide to becoming a data informed merchant, we’ve brought together research from organizations that have spent millions trying to understand why companies win and lose based on their use of data. Now we’ve broken it down for your convenience, so that businesses of any size can use it to build strong, data informed foundations.

Whether you’re a large-scale organization or a small- to medium-sized business, data informed decision making can help you drive results that will improve your business and, ultimately, your bottom line.

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