Since 2010, China’s eCommerce market has developed at an accelerated pace in line with an increase in disposable income and consumption across the country. As a result, their online marketplace is now more advanced than any other nation in the world, and eCommerce businesses have to constantly adapt to rapidly changing consumer demands.
Here are some of the key learnings from China’s highly evolved eCommerce environment:
Retailers must be innovative
In an intensely competitive environment, Chinese retail brands are forced to experiment and respond to shifting consumer demands and market conditions quickly.
Social media is king
50% of Chinese consumers use social media such as WeChat to do product research or find recommendation, making it a powerful tool for influence online purchasing decisions.
The end-to-end customer experience must be seamless
71% of consumers in China are already using online-to-offline (O2O) services (such as click-and-collect services), and of those, 97% say they will use the same or more in the coming six months.
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