The way retailers distribute their products—and the way consumers purchase them—has been largely unchallenged for many decades, resulting in massive market consolidation that has left a handful of big players to dominate most industries. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.
Consumers’ shifting behaviors might seem alarming, but they actually present an exciting opportunity. New, widely available commerce technologies are enabling brands to directly reach their customers—be they traditional consumers or B2B buyers—effectively bypassing traditional channels. Now, business owners and brands can easily enter new markets and scale in ways that simply weren’t possible before.
Download our eBook: Driving digital transformation in the retail industry to understand what's causing these market shifts, the implications for your business and how to fearlessly transform your business into one that embraces automation and growth.