Eat Pray Sell: Breathe new life into your health and wellness business

In this guide, we’re going to take a deep dive into the world of health and wellness eCommerce with one goal: to sell smarter, faster, and more consistently.


Table of Contents

  1. Introduction: Health and wellness’ big picture
  2. State of health and wellness online retail today
  3. Global trends shaping health and wellness
  4. Meet the new health and wellness consumer
  5. Ethics and sustainability to build trust
  6. Mastering multichannel to sell anywhere
  7. Purchasing, planning, and operational execution
  8. Inventory management, pricing, and demand
  9. Advertising, merchandising, and promotions
  10. Conclusion: A smarter (healthier) way to grow


First, we’ll unearth the major trends shaping the industry, including the digital disruption at the international and local levels, the needs and expectations of today’s consumers, and the opportunities and threats for DTC brands.

After that groundwork, we’ll explore best practices and tactics for:

  • Ethical supply chains to build trust, without hurting profits
  • Mastering multichannel in a “buy anywhere” retail environment
  • Purchasing, pricing, and inventory strategies for operational success
  • Advertising and marketing tactics to stand out from (big or small) competitors

As we go through each of these sections, we’ll provide real-world examples, ideas, and lessons to take with you as you continue to build an amazing business.

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Chapter 1: Health and Wellness' Big Picture

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