Chapter 8

Advertising, merchandising, and product promotions


To achieve maximum success in retailing, merchandising strategies and promotional plans must be highly integrated.

Here are five tactics to consider:

  1. Retargeting visitors to your website on paid social channels
  2. Running promotions during high sales periods
  3. Creating lookbooks and style guides
  4. Running social media competitions and giveaways
  5. Collaborating with influencers