Chapter 4

Ethical practices and social responsibility by retailers


Welcome to the age of the #WokeConsumer, when companies are evaluated by their treatment of animals and working conditions across the supply chain.

The problem is that fashion has not progressed much in the area of sustainability and ethical practices. 

Brands are still playing ignorant when it comes to building business models that put labor rights, animals, waste, and climate change at the center of their agenda.

This is an opportunity for small and emerging businesses to disrupt the fashion industry. But, how?