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Fashion eCommerce and retailing: A small business owner's manual for success
Download the PDF version of this article! It is the opportunity for small business owners to disrupt fashion eCommerce. Find out how with this guide.

Download the PDF version of this article! It is the opportunity for small business owners to disrupt fashion eCommerce. Find out how with this guide.
Table of Contents
Welcome to the age of the #WokeConsumer, when companies are evaluated by their treatment of animals and working conditions across the supply chain. The problem is that fashion has not progressed much in the area of sustainability and ethical practices.
Brands are still playing ignorant when it comes to building business models that put labor rights, animals, waste, and climate change at the center of their agenda.
This is an opportunity for small and emerging businesses to disrupt the fashion industry. But, how?
Part of it involves manufacturing locally and breaking the vicious cycle of speed-to-market which amounts to mass clothing at lower costs. Two independent clothing brands are leading the charge on this: A.C.F Clothing and Elizabeth Suzann.
A.C.F specializes in streetwear clothing that is promoted as being eco-friendly, vegan, and gender-neutral.
Founder and designer Alexandra Foster launched A.C.F Clothing in 2016 to do two things: (1) create simple fashion choices and (2) use ethical business practices to achieve this.
Another brand with a minimalist approach, Elizabeth Suzann, is also combatting textile waste.
Elizabeth Pape is the designer and founder of Elizabeth Suzann: a women’s clothing label born out of a dislike of excess and encouraging mindful, careful consumption.
They cut and sew all of their garments locally in their Nashville design studio using the highest quality natural fibre cloth. Across a five-year timeline, the team has grown to 35 employees producing around 500 garments weekly while keeping everything under one roof.
They know exactly who they are, what they stand for, and are transparent about it. This consistency in having a clearly defined vision and set of values has earned them a high level of consumer trust and played a pivotal part in their growth and success.
They also made the decision to manufacture locally and or/ move locally to where they are manufacturing. This can serve as one of your biggest competitive advantages against other brands not based in your city and give you the flexibility to order smaller quantities too.
In the next chapter, we explore closely how you can take a more considered approach to the purchasing, planning and execution of your inventory to avoid deadstock and adopt more ethical trading standards.
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