Chapter 2

Global impact and predictions for the future of fashion


The McKinsey Global Fashion Index forecasts growth in 2019 of 3.5 to 4.5%, slightly below 2018 figures.

By geography, the most optimistic about the coming year are executives in North America. By segment, the most positive are executives from luxury brands, reflecting their strong growth trajectory in 2018.

In comparison, value and mid-market fashion players appear to be more cautious.