Chapter 3

Meet the new fashion consumer

Today’s fashion consumers are finding, sharing, buying, researching and connecting with brands in completely new ways. Here are some of the latest consumer trends to help you get to know what makes them tick and how you can stay relevant and entice them to buy.

What do they care about?

  1. Self-sufficiency
  2. Connection
  3. Immediacy
  4. Sustainability and ethics
  5. Minimalism
  6. Feeling young at heart