Chapter 6

Selling in different retail environments


Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. 

Selling in different retail environments can help you ensure you reach your audience wherever they are on their buyer’s journey, as well as their device preferences.

With mobile devices handy, there’s no limit to where shoppers can discover and purchase items. 

Which one is right for you?