The state of fashion eCommerce and retailing
There is a paradigm shift happening in the fashion industry; McKinsey calls it the ‘year of the awakening.’
Merchants, regardless of size need to be agile, have a digital-first mindset and achieve faster speed to market. Small brands are able to develop a global presence quickly and on the cheap. At the same time, there is pressure from consumers for brands to be ethical, socially conscious and transparent of their product supply chain.