Starting with a mail order catalog in 1993 and advancing into the world of ecommerce, JoJo Maman Bébé took the United Kingdom by storm with revenue surpassing 40 million pounds in 2015.
They have been expanding rapidly with 78 stores in the UK and a new launch into the US industry with a factory being built in New Jersey. With annual growth around 20% per year, JoJo Maman Bébé is quickly becoming a brand that will likely be well known to all soon.
But what many don’t realize about the JoJo Maman Bébé is that before opening their first store in 2002, they operated primarily through mail order catalogs and the Internet. As one of the first successful eCommerce startups, JoJo Maman Bébé provides an interesting lesson on expansion.
Do you need a physical location?
The only reason JoJo Maman Bébé opened up their first physical location was because consumers wanted a physical outlet. Most eCommerce companies can operate without ever needing a single brick and mortar store.
Can your suppliers handle your growth?
The demand for their Internet products was so high that JoJo Maman Bébé bought their first 20,000sq ft warehouse in 1999, and within four years doubled their warehouse space.
Are your suppliers consistent?
Good suppliers help ensure brand consistency by delivering goods on time and being able to scale production while keeping a uniform quality standard.
How do you find the right suppliers?
Finding the right suppliers isn’t always so easy. JoJo Maman Bébé goes through a rigorous process to find the right type of suppliers for their business needs. The suppliers need to most importantly be able to produce consistent high quality goods while also being able to keep up with demand and mass production. This means going through a meticulous process to find the right suppliers and sometimes cutting profit margins to ensure quality.
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