Above all, using sales report tools to look at historical sales allows you to identify any major peaks or troughs in sales; and ideally, pinpoint and rectify the cause of decreased sales at specific times.
Keep in mind, though, that most businesses see fluctuations in sales by time period reports. These can be caused by a number of factors, including:
That is to say, it’s not uncommon for sales to ebb and flow throughout the year – which is why it’s important to look at the bigger picture.
Let’s assume you want to see your sales over time for a particular product using TradeGecko Intelligence. To do that, you need to: