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What is retail management?

Definition and 5 benefits of getting your strategy right

Anyone in retail knows that getting an organization to run like a finely-tuned machine is no easy feat. On the contrary, the complexity of physical storefronts, multiple vendors, and customer expectations demand a strategic approach to running a retail business.

Add to that uniting online-to-offline (O2O) commerce and the challenges only intensify.

This is where retail management comes in…