One of the biggest challenges wholesale brands face is how to set the right price. It can often be hard to determine your wholesale pricing strategy when you’re supplying goods in bulk to distribution groups, retailers, and other channels to sell to their customers. As a supplier, you’ll need to find the right price point that appeals to retailers.
Even as a wholesaler, you need suppliers that fit your business’s unique needs. Unless you’re running the manufacturing facility, you’ll need to find a wholesale supplier that can handle your volume of business at a price within your budget. It's also important to find a supplier that's reliable and works in the areas you want to do business.
In the past, running a wholesale business might be limited to print catalogues, cold-calling or door-to-door sales, and data entry into spreadsheets. Now there are alternatives to managing your business and getting your products out there, such as starting a B2B eCommerce store.
If you are like most wholesale companies, you’ve given lots of thought to the name of your business and the products you carry. You’ve probably also spent a considerable amount of time finding the right distribution channels, but what about your brand image?
B2B (Business-to-business) businesses include distributors that represent manufacturers and wholesalers who benefit from greater purchasing power by buying in bulk.
- Getting started with wholesale
- Sales channels for wholesale
- Supply chain management for your business
- Metrics to measure your business success